How Employers Can Use Jobspotting to Hire the Best Talent

Job seekers and recruiters have one very unfortunate thing in common: the hiring process is hard.

Employers post jobs with very little means of knowing if the vacancy is getting noticed by the right people. They can do their best to write appealing ad copy, but the reality is that every attempt to be cute or clever comes across largely as cliché (see: ninja).

So how can they know they’re hitting the correct target audience? In most cases, they simply don’t!

McKinsey recently published a report stating that out of 37,000 employers interviewed worldwide, 36% could not find the right talent. At the same time, 35 – 40% of the global labour force is out of work!

We’re trying to fix that enormous disconnect.

Jobspotting has already been helping job seekers to find the right job since January. Now, we’re keen to close the gap between employers and the talented candidates they want to hire.

Here’s How To Use The New Recruiter Dashboard

As an employer, you can claim your Company Page on Jobspotting. If we don’t already have an automatically-generated page – there are over 200,000 – for your company, you can easily create a new one from scratch. Just search for your company name to get started.

Screen Shot 2015-11-26 at 10.00.26 a.m.Once we’ve verified that you do in fact work at the company, you’ll gain access to the Recruiter Dashboard. From there, you can edit your company page, link to your jobs, and get useful insights through Jobspotting Analytics.  

Maintain Your Company Page

But first things first: your Company Page. The first tab you’ll see on the left when you login to the Recruiter Dashboard is Company. From there you can enrich your Company Page with content to make it eye-catching to viewers.

Screen Shot 2015-11-26 at 9.52.34 a.m.

By clicking on Edit profile you can add company info, images and multimedia, list employee benefits and perks, and show off what makes your office culture so special. You can also link to your social media, and everywhere you have an online presence!

List your Jobs

The second tab on the left-hand column is Jobs. When you click on it, you’ll see two options. When you click on List a new jobpost, you can fill in all the details of any available positions, and add links to where the vacancies are hosted.Screen Shot 2015-11-26 at 9.43.10 a.m.

This could be on your company website, or on a site such as LinkedIn. Any candidate who checks out your company page will then be able to easily see the jobs you’ve listed.

You can manage these postings through Your job listings.

And now, for the really fun stuff…

Access Detailed Analytics

Any analytics geek who gets a little buzz from Facebook insights, will really enjoy playing with Jobspotting Analytics.

The first tab is Job Performance.Screen Shot 2015-11-26 at 9.44.10 a.m.

Here you can get an overview of how many people have clicked your job, what sort of reach it’s getting and how many impressions it has made in people’s Jobfeeds.

You can also see the top-performing jobs and which sites (e.g. Monster, Stack Overflow) received the most out-clicks. Over time, you’ll be able to use this information to tailor your recruitment campaigns for peak efficiency.

Screen Shot 2015-11-26 at 9.44.29 a.m.

Next comes the People Analytics. This isn’t scary Big Brother all-seeing info about candidates, but crucial aggregated data regarding the type of people you’re reaching with your job posts. For instance, how many people are viewing your jobs, and what level of experience are they at? What have they indicated they’re interested in and where are they based?

Screen Shot 2015-11-26 at 9.45.05 a.m.

You can also check out those who are following your company. Remember, it’s in the interest of your campaign to create a really engaging company page. The more appealing your page is, and the more followers you have, the more people will be notified about your job postings.Screen Shot 2015-11-26 at 9.45.42 a.m.And last but not least comes Market Insights! Here you can monitor companies (e.g. Amazon) and topics (e.g. Ruby on Rails) in order to gauge their popularity over time, and get a sense of when your competitors are hiring the kind of talent you want to find.

Interested? Then why not give it a go now? It’s time to make your recruitment campaigns work for you.

Sign up to Jobspotting Company Pages now!

Carrie M. King

Carrie M. King

Carrie M. King is the Editor of the Journal by Jobspotting. Hailing originally from smack-bang in the middle of Ireland, she moved to Berlin in 2014 to join the gang at Jobspotting. Carrie previously worked in journalism and literature. If you want to share thoughts or ideas, get in touch: